Learn the “Zig When They Zag” technique to create unique song titles that break from the norm. Step-by-step tips for songwriters looking to make an impact.
The article, written by Graham English on Speed Songwriting, introduces the “Zig When They Zag” technique to help songwriters craft distinctive song titles that break from mainstream trends.
This approach focuses on creating intrigue and originality by avoiding overused themes and predictable patterns in song titles, thus attracting listener attention. Key steps include:
- Analyze Current Trends: Examine popular song titles in your genre to identify common words, themes, and structures.
- Spot the Gaps: Find underexplored emotions, imagery, or ideas to create unique angles.
- Flip Expectations: Replace trending words with unexpected or contrasting terms to make titles stand out.
- Use Strong Visuals: Choose descriptive, image-driven titles to evoke emotion and build memorability.
- Combine Contrasting Ideas: Pair unexpected words to add layers of meaning and intrigue.
- Test Sound and Rhythm: Ensure the title’s rhythm matches the song’s tone for cohesiveness.
- Embrace Quirkiness: Don’t shy away from strange or unconventional phrases that pique curiosity.
The article concludes with fill-in-the-blank title templates such as “____ on the ____” (e.g., “Dust on the Highway”) and encourages songwriters to experiment with combinations to craft memorable titles.
The “Zig When They Zag” technique emphasizes standing out by thoughtfully diverging from trends, encouraging songwriters to create compelling, fresh, and visually evocative titles that capture audience attention.
Source: The ‘Zig When They Zag’ Technique: 1 Trick for Standing Out with Song Titles
