Sync licensing is the great equalizer. If your music fits the scene, it doesn’t matter how old you are, where you live, or how you look. It’s all about the music.
The article “Increase Your Sync Licensing” by Jason Blume on BMI.com provides valuable insights for songwriters looking to enhance their opportunities in sync licensing, particularly for TV and film. Here’s a summary of the key points:
- Importance of Being in the Right Place: Networking is crucial. The author emphasizes the importance of attending music conferences and industry events to connect with professionals, like sync publishers, who can help in securing song placements.
- Attention-Grabbing Titles and Unique Concepts: A unique song title and concept can make your song stand out. The author advises investing time in writing songs with fresh angles and collaborating with others who excel in this area.
- Lyrics Should Be Universally Relatable: Avoiding specific references in lyrics (like locations, names, or brands) can make a song more adaptable to various scenes and storylines.
- Commercial Appeal and Popular Themes: Songs that sound like they could be on the radio, with themes of positivity, celebration, and fun, are more likely to be picked for sync licensing. The article mentions “Walking On Sunshine” by Katrina and the Waves as a successful example.
- Professional Quality of Music and Vocals: The sonic quality of the recording must meet industry standards, as most songs are used as-is in shows or movies. This includes having top-notch musicians and vocalists.
- Memorable Melody and Additional Hooks: A catchy melody and additional vocal hooks (like non-lyric phrases) can significantly increase a song’s appeal.
- Unique Lyrics and Pre-Cleared Paperwork: Incorporating fresh lyrical lines and ensuring all legal paperwork is in order can streamline the licensing process.
- Instrumental Cues and Seasonal Adaptations: Many songwriters find success in sync licensing with instrumental cues, and adapting these for seasonal themes can open more opportunities.
The article concludes by reinforcing the lucrative potential of sync licensing in the current media landscape, where music is constantly needed for television shows and movies.
Jason Blume, with his extensive experience in songwriting and teaching, offers these insights to help songwriters give their work a competitive edge in the sync licensing market.